Invest Like An Owner

"On this website I share my journey of investing as if I own a privately held investment holding company.  I am transparent with my insights, analysis, and reflections, and I post updates of my implied share price, which is derived from the value of my actual portfolios containing the underlying publicly traded stocks.

- DJ Jackson LaSalle

  • $30.38

    My Implied Share Price

  • A $10,000 initial investment, made on 1/2/2025, would now be worth:

    $12,151.90

    (As of: 9/13/25)

    My Current Holdings

    * Updated 1+ times/month.

    ** Derived from a conversion of my actual portfolios containing the publicly traded stocks (400 shares with an initial implied share price of $25 per share on 1/2/2025).

Welcome to Invest Like An Owner

I consider this a place where I can analyze individual company stocks, reflect, share my insights, and hold myself accountable.

This website is for myself, but feel free to browse through My Investment Journal to follow my journey, see me study, dig into the details of companies, and grapple with my investment decisions. 

I do not expect much interaction on this website, but I am open to it. You are welcome to comment, ask questions, leave your views (or anything you want) below any open post or reply.  You can also give me suggestions, if you think there are companies I should invest in that match my style and intentions.  You can remain anonymous, if you want, but please DO NOT SPAM or post links unrelated to investing.

Thank you for stopping by.  Besides investing better for myself and holding myself accountable, I hope you see something insightful that will help you, Invest Like An Owner.

- DJ Jackson LaSalle
Owner